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Our passion at Whitaker-LaChance is to protect our clients and make them more successful by managing risk and being their trusted advisor.

At Whitaker-LaChance, we turn your insurance expense into an operational asset.

We accomplish this through our proprietary process designed to:

· Identify the risk and exposures you face
· Measure the costs and evaluate your risk tolerance
· Design a unique strategy matching your exposure and tolerance for risk
· Implement a customized program and gauge the success

As an Acrisure partner agency, we are among the top 15 largest privately held insurance agencies in the nation. Acrisure is a national network of hand selected independent agencies designed to offer increased capabilities to its partner agencies through a full spectrum of related products, consulting services and wider access to carriers. To learn more about Acrisure, visit our website at


Jerry Whitaker, CIC, CRIS
President - Whitaker-LaChance

With over 25 years of commercial and employee benefit insurance, Jerry brings strategic risk management that focuses on the true costs of risk, then attacks the cost drivers within the insurance program and uses risk management to mitigate risk for his clients. His expertise is on the effects of wellness on workers’ compensation, disability and employee benefits. Jerry graduated from Olivet Nazarene University in 1984 with a BS in Business Marketing and Minor in Communication and Economics. He earned the Certified Insurance Counselor (CIC) designation in 1995 and the Construction Risk and Insurance Specialist (CRIS) in 2006, and is a member of the Risk Insurance Management Association (RIMS).

Jeff Gray

Jeff joined Whitaker-LaChance in 2001 as a Commercial Account Executive. Jeff has over 28 years of experience in commercial and personal insurance. Jeff works with the National Program for HOODZ and DUCTZ Franchises and the National Water Dealer & Bottled Water Dealer Program. He also works with small to medium commercial accounts. Jeff focuses on each client’s needs and designs an insurance program to meet those specific needs. He also excels in client communication, with clients having access to him when needed. Jeff earned his BBA at Western Michigan University in 1984. He is an avid competitive Retriever Club member and his dogs have won many awards.

Charlotte Coffman, CISR
Office Manager

Charlotte joined Whitaker-LaChance in 2004 as the receptionist. She quickly learned the insurance business and moved to Commercial Service Representative in 2006 and then became office manager in 2007. Charlotte oversees all agency operations including making sure all insurance certificates are done accurately for our commercial clients. Her expertise is in human resource management and proof reading. Charlotte went back to college later in life and earned her BBA from Western Michigan University in 2003. She earned her Certified Insurance Service Representative (CISR) in 2006. Charlotte loves spending time with her grandchildren, listening to music and going to the movies.

Commercial Insurance Manager

Kim joined Whitaker-LaChance in 1990 as receptionist. She quickly learned the commercial insurance business and moved to Commercial Service Representative in 1992. Her expertise is in commercial coverage and commercial claim management. Kim oversees all aspects of the commercial insurance department, including client service, claims and marketing of new commercial accounts. Kim earned her Associates Degree in Tourism and Travel from Davenport University in 1990. She earned her Certified Insurance Service Representative (CISR) in 1999. Kim takes pride in getting to know her customers and understanding their service needs.

Commercial Insurance

Aaron joined Whitaker-LaChance in 2014 as a Personal Insurance Customer Service Representative. He brought with him extensive customer service experience from working in a retail professional camera store and computer electronic store in Chicago. Aaron is in Sales for both Commercial and Personal Lines, and assists in the Commercial Lines department. His expertise is in working with our clients to make sure their insurance program takes care of them through all the changes in life. Aaron is a graduate of Kalamazoo Home School Association and attended Columbia College in Chicago, where he studied Graphic Art Design. He is an avid photographer and enjoys fishing.

Eric Wagaman
Personal Insurance

Eric joined Whitaker-LaChance in 2016 as a Brand Marketing and Development Intern and is a licensed property and casualty producer. He graduated in 2017 from Western Michigan University in their nationally ranked Sales and Business Marketing program. Eric manages all personal insurance placement, marketing, account service and claim management. He is a driven individual who is passionate about meeting the needs of others by going beyond their expectations. During his free time, Eric enjoys golfing, being active, attending sporting events, camping and indulging in new restaurants.